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Cougar Concepts Wins NSAC District 10 Competition


Rodriguez

Cheng-en Lee receiving scholarship

Johnson

Seth Johnson

Cougar Concepts

Cougar Concepts show they're
UH Proud

All smiles after the win

Cougar Concepts Part 1

Cougar Concepts Part 2

Professor Kelley, Kasey Archer,
Wes Verret, and Cheng-en Lee

Seth Johnson

Seth Johnson (and friend)

University of Houston student advertising agency, Cougar Concepts has won the National Student Advertising Competition (NSAC).

The NSAC, sponsored by American Advertising Federation (AAF), was held in Amarillo, April 14 -16. It is the world’s largest advertising pitch competition, with over 150 colleges and universities representing 15 districts.

Cougar Concepts also won the Best Media Plan Award. Seth Johnson (Senior) won the Best Individual Speaking Award and Cheng-En Lee won an AAF Scholarship worth $1250.

The 21 student, Cougar Concepts NSAC team, were required to develop an integrated marketing communications plan for State Farm Insurance, designed to change the perception of State Farm among 18-25 year olds. The group's faculty advisor was Larry Kelley, Clinical Professor of Advertising. Adjunct faculty member, Rosario Laudicina assisted with the group.

This year District 10 was a Mega-District with 18 teams entering the contest. The competition was split into two groups. Texas State won the first competition and the University of Houston won the second. The University of Houston was one of the top 10% of all schools in the competition earning the overall top score for both competitions.

Cougar Concepts will compete in the National Competition in Orlando FL, on June 10 and 11.

A Little Something Extra

Victory

Team member, Tiffany Wagner Citron, one of the designers, had a baby just three days after the entry was shipped to the competition. Maybe Little Miss Victory brought the team good luck. In any case, she's so cute; I had to share her picture.

 



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